Retail Display / Award-Winning
GoPro Best Buy Endcap
An OMA Gold Award-winning endcap display that refreshed GoPro's entire Best Buy presence for their 2024 product line, featuring dynamic digital content and a premium product showcase.
01 - The Brief
A Complete Retail Refresh
For their 2024 product line, GoPro needed more than a facelift - they wanted to completely reimagine their Best Buy presence. The goal: a new endcap and inline display system that would stop shoppers in their tracks and communicate the energy and excitement of the GoPro brand.
The display needed to be visually striking, easy to update with new content, and robust enough for the high-traffic Best Buy environment.
02 - Design & Engineering
Dynamic by Design
The endcap centers on an updateable 43" monitor that plays GoPro's signature action footage - bringing movement and energy to the aisle. A dynamic curved front graphic wraps the display, creating an eye-catching silhouette that breaks from the typical flat-panel retail fixture.
A large acrylic display case with integrated lighting showcases 6 products alongside an informational graphic, giving shoppers a premium hands-on experience while keeping merchandise secure.
03 - The Result
Award-Winning Execution
The display was recognized with an OMA Gold Award, validating the design's effectiveness at merging brand storytelling with functional retail engineering.
OMA
Gold Award
43"
Monitor Integration
6
Product Display Slots